Over time, as you build your own brand community, it’s crucial to continuously prioritize your audience. From the very beginning, the brand recognized its value went beyond just selling products—it was about cultivating an inclusive, customer-first community. Glossier exemplifies this approach by maintaining ongoing conversations with its brand community, actively seeking feedback, and using it to refine its products and offerings. By creating an interactive environment where customers could engage, contribute, and connect with the brand’s values, Glossier converted casual readers into dedicated community members. Brands tap into these communities by using online forums to introduce new products, share marketing campaigns, and generate excitement around their offerings. A strong brand community extends beyond customers